Content Translation: How It Can Improve Your Website Traffic
There is no doubt that content drives traffic and engagement. However, have you ever wondered what it is about content that makes it so effective? What details or parts of the content in your website make buyers spend more time on your website? What increases the chances for them to become customers? Content is effective because it has the ability to connect with people on a cultural and language level. It allows businesses to talk to their customers through their website and make them understand the company’s objectives.
We develop our emotions through our culture and native language. So, it is not surprising that they will play a role in how we respond to the stuff we consume. So, content translation is worthwhile because it allows you to create content depending on the cultural background of your target audience.
Continue reading this guide to find out some of the best ways to approach content translation and fully enjoy its benefits!
Advantages of Content Translation
Content translation is the process of modifying existing content for another language or geographic market. It is used to attract, interact with, and retain a specific audience. Translating your content helps you reach a completely different target audience, and drive more traffic. Additionally, it helps receive more links, likes, shares, retweets, and pins with the same content. Translating content does not mean that you just translate the words from the source language to a target one. It means that you also bring the culture of your target audience into that content. This way you make sure to avoid any negative secondary meanings that come from different expressions.
Locate the Main Source of Your Website Traffic Flow
When deciding to translate content, any organization’s initial move toward content translation should be to identify the sources of its website traffic. Using Google Analytics you create a fantastic way for your company to accomplish this goal. Google Analytics is a popular tool that can provide detailed information on what parts of the world your traffic is. Based on this information you can then determine what languages you decide to translate your content to.
So, the main aim of this tool is to choose a supplemental measurement to assess this traffic and conduct a more in-depth investigation into the traffic source. An organization can use this powerful tool to determine the target languages for content translation and translate accordingly. As a result, you give your company an opportunity to increase existing customers’ trust in your company. This also helps them understand your company’s objectives even more. Finally, you create new opportunities to target other customers that use that language. In such cases, you increase the traffic of your website just by translating the existing content that you already have. For even better results, consider exploring more Google Analytics tips to optimize your website’s performance and increase its reach.
Start Smaller
Once you’ve entered the field of content translation, begin by translating essential sections of your website. It is important to prioritize the content that you want to translate because it gives customers a good start when they visit your website. After that, translate the remaining areas of the site progressively depending on the importance that the next content you decide to translate has for your company. Going one by one and prioritizing content is a lot more manageable since trying to complete everything at once may be overwhelming.
As mentioned, Google Analytics can assist your company in learning how foreign visitors engage with your pages. It can help the company determine whether the site is fully meeting the needs of its users. Using this tool, you can identify what needs translation, thus, meeting the needs of all users. Through this tool, you get information on where your customers are from, and what content details you should change to meet their needs.
Collaborate with a Translation Service Provider for More Quality
After you have started the translation process of your website, it is time to dive deeper and start translating other parts as well.
As mentioned earlier, a fully translated page leads to many benefits for your company. So, accurately translated content equals success. As a result, you should now focus on making sure that professionals translate your company’s content. For more qualitative translated content, you can use certified translation services in Washington to enjoy the benefits that come with it. Such professionals will work on translating your content to the target language- that is, your customers’ language. They don’t focus solely on translating the existing words from a source language to a target language. They also focus on making that translated text fit your customers’ culture while avoiding meanings that would confuse your customers.
Try Translating your Social Media
Nowadays, a lot of people are using social media for everything that they want to find online. Thus, using social media to promote a business can be an efficient approach to increasing website traffic. This is why involving foreign-language users in this process can also be exceedingly advantageous.
Social media translating is a method that complements your blogging and content marketing strategy. Make sure to translate the posts on your social media accounts into the languages that you have included on your website, too. Localizing your social media accounts for the new market you’re entering boosts both customer connection with your brand and web traffic. Through social media, you are creating another opportunity to communicate with your customers. Through it, you also target new customers before they go to your website. And whenever they find what they want on your social media, and on your website too, you create room for them to trust you and come back to your brand.
Create Additional Content for Your New Users
Outstanding content is gradually getting recognized and rewarded. A website should provide new users with the same valuable material as it does to existing clients. When extending your client base, you should analyze your existing content and find what you want to include in your website. When you do this, think about a buyer’s persona and what they would like to see on your website.
Blogs, newsletters, digital journals, news, and white papers are all examples of content. Depending on what form you find much more influential on customers, continue to create content based on its guidelines. This new content can aid in the growth of organic traffic. However, reuse and translate the content accurately and appropriately in accordance with the language and the target region.
The procedure can begin by translating and localizing the existing information for all clients, regardless of location. After you complete this step effectively, the next stage would be to include more location-specific material, such as local events and regional subjects.
Final Thoughts
Committing to a full-fledged translation and localization of your company may take time and effort. However, by beginning with some basic actions you can test the waters in a new area and reap the results. You can begin by translating and localizing your most popular English language features. Once you’ve gained popularity, you can move on to developing market-specific content.
