Improve Your Website Engagement in Ten Simple Methods
Convincing customers to buy your product or service is only secondary. The priority should be on improving website engagement.
If your website has content that is not up to the mark, it will backfire, as users leave your site without spending much time on it.
This will result in an increased bounce rate. In this blog, we are discussing ten different methods by which you can try to increase website engagement.
1. Choose the Right Writing Tone
You can write content for your website either in an engaging and friendly fashion or in a formal way. If you take five websites randomly and check their style of writing, in most of them, you will find a friendly tone.
A friendly tone seems to engage most of the readers. It also succeeds in keeping the readers on your website for a few seconds and reducing the bounce rate.
However, remember that a friendly tone will not work in these cases. In some scenarios, for instance, if you cover topics like academic research or corporate laws, you need to convince your readers using a formal tone.
In such cases, the depth of your domain knowledge will impress people only if you demonstrate it in the content you offer on your website.
2. Develop a Multi-Device Friendly Website Design
Today, the majority of people access internet services on their mobile phones or tablets rather than conventional desktops or laptops.
In other words, if you have only designed your website pages to load in desktop browsers, those mobile users who happen to visit it on their mobile browser will have an awkward experience seeing the content.
Hence, consider mobile, tablet, and computer browser users when you design your website/web pages to increase website engagement.
3. Know Your Target Audience
Knowing your target audience is quite essential to increase user engagement. Along with knowing their cultural and linguistic background, find out what age group and gender are your frequent visitors. Try to provide them with content that appeals to them.
Rather than trying to convince them to use your product or service, telling them that you know their problem and have the solution ready at hand will work more easily. To do that effectively, you need to know your audience well.
4. Conduct Giveaways and Contests
Conducting giveaways and contests from time to time is a proven technique to increase website engagement. By announcing how frequently or on which specific day or month you conduct them, you can have your target audience stay tuned to your site.
Try to highlight your transparency in carrying these out as much as possible so that you can easily win the trust of your audience in addition to driving more traffic to your website.
5. Improve Website Security
Is your website running on the secured format, which is HTTPS? If not, it will be on the non-secure version, which is HTTP. Most modern browsers will recommend their users stay away from non-secure sites when they try to access them.
For instance, imagine that your website is currently running on HTTP protocol. When a user tries to access it, the browser about the risk of visiting it will warn them. An average user will stop at that point.
How to make your website secure? It is simple. Upgrade it to HTTPS by installing an SSL certificate. Here, you can go with branded SSL certificates like RapidSSL, Sectigo SSL certificate, and GlobalSign SSL certificate. An SSL certificate is a secure signal that passes to users about the safety of online transactions.
6. Improve the Page Loading Speed
Does your website take ages to load? Forget about improving the website engagement rate. No one will care to waste his or her time waiting for your website to load in the meantime.
If it appears too long to load, they will probably leave it and look for alternatives. So, improve the page loading speed after finding out what is causing it. Steps like optimizing the image format and size, dependencies, caching, etc. will boost the page loading speed.
7. Display or Suggest Relevant Content
At the end of an article or blog that you serve on your website, try to include suggestions for related content.
For instance, at the end of an article about ‘search engine optimization,’ a suggestion for articles on topics like ‘backlinking’ or ‘inbound linking’ will encourage the reader to check them out and consequently stay longer on your site, which in effect helps to increase user engagement.
Does your website have an HTML sitemap? Does your website have a top menu and a footer menu? These are some crucial areas, in which you need to invest your time and resources.
The audience should be able to know what to expect from your website easily. Therefore, it is essential to design a simple and organized top menu that tells where to locate the information that they are looking for
9. Improve Internal Linking
Provide your users with sufficient internal links within the pages they are visiting. For instance, if a user has accessed a page on your website after navigating through the main menu > product and services > services, they should not be required to click the back button several times to reach the home page or services page. Make sure to implement a correct external link building strategy as it will increase website traffic and benefit your overall rankings.
There should be links or buttons within the page to go back to other pages. This, you can add by adding sufficient internal links within the page.
10. Include Social Proof
People are more likely to trust your website or become convinced about your products and services from reviews or testimonies by your existing customers.
So, try to add a Testimony or Review section on your website. If you have had any customers who are popular or recognizable in society, try to highlight their testimonies.
Also, try to give statistics on your average clients each month if you are selling a service. Numerical figures have the power to convince the audience more easily than a long article that praises your product or service.
Having a high website engagement rate is the prerequisite to becoming successful in digital marketing. By implementing the ten steps discussed here, you can increase website engagement to a great degree.