How to Choose an App Name: Critical Mistakes to Avoid

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How to Choose an App Name: Critical Mistakes to Avoid

When it comes to creating a successful app, choosing the right name can make all the difference. A great app name should be memorable, catchy, and easy to spell. However, there are some common mistakes that many app developers make when selecting a name. Here are some common disastrous mistakes to avoid when choosing your app’s name.

Don’t Choose a Name That Is Too Generic or Similar to Existing Apps

One of the biggest mistakes app developers make is choosing a name that is too generic or too similar to existing apps. This can make it difficult for users to find your app in the crowded app market. It’s important to choose a name that is unique and memorable, while also being relevant to your app’s purpose. Conduct a thorough search of existing apps and trademarks to ensure your app name is not already taken or too similar to existing names.

Don’t Use Special Characters or Numbers When You Choose Your App Name

While it may be tempting to use special characters or numbers in your app name to make it stand out, it can actually hurt your chances of success. Special characters and numbers can make it difficult for users to remember and search for your app. Additionally, some app stores may not allow special characters or numbers in app names, which could lead to your app being rejected. Stick to using letters and words in your app name for the best results. In the competitive world of mobile apps, having both a good app and a good business name is crucial for success. If possible, choose a name that already aligns with your business purpose and keep it simple. By keeping your app name simple and adhering to the rules, you can increase your chances of getting approved on various app stores, ultimately contributing to the overall success of your business.

Don’t Make Your App Name Too Long or Difficult to Spell

Difficult to Spell

When choosing your app’s name, it’s important to keep it short and easy to spell. Long and complicated names can be difficult for users to remember and type into search bars. Additionally, if your app’s name is too difficult to spell, users may have trouble finding it in app stores. Stick to simple and memorable names that accurately represent your app’s purpose.

Don’t Use Overly Descriptive Names

While it may be tempting to choose a name that describes exactly what your app does, such as “The Food Truck App,” this can actually work against you. Generic or overly descriptive names can make it difficult for your app to stand out and be memorable among the thousands of other apps in the market. Instead, choose a unique and catchy name that captures the essence of your app’s purpose and personality.

Don’t Capitalize All Letters 

Never uppercase all letters in an app name (or any name). Instead, use sentence case or camel case. Whenever you connect two words that might be mispronounced, consider using camel case. People originally used camel case commonly, but now you should avoid it unless absolutely necessary.

Don’t Avoid Knowing Your Target Audience or Market

Target Audience or Market

Every entrepreneur should have a thorough understanding of their target market, and app creators and developers are no different. You must have put yourself in your potential users’ position to determine an issue they have and how your app might help them. Use popular search terms to help you come up with a name that will make your product easier for customers to remember. Understanding what people are looking for can help you market your goods by evoking an experience and carefully selecting adjectives to create a name with relevance.

What to Avoid When You’re Choosing Your App Name

Here are some things to avoid while naming your app in order to have an app that catches users’ eyes and attracts them with a simple thing like its name.

Avoid Copycatting

Some believe that in order to gain better market attention, you should name your app in an imitation way after another great or successful app. That is a huge mistake. Our advice to you is to be original and bold! Choose something that represents your services. Take Shazam, for example. When you hear the word “Shazam,” music won’t be the first thing that comes to mind. But the whole purpose of the name is that it makes you feel like a magical instant service has been served to you. This is because it finds music in a matter of seconds. This is why we advise you to create a name of your own and not a copy of another application that has already made it to the top of the market.

Avoid Lengthy Names

Your app name can only be 50 characters long, as we previously stated. Only approximately 25 of the characters surface during searches, though. As a result, you should focus on placing your most defining terms at the front of your name. A person may know from the first 25 characters of the Super Hero app name that it is an app with superheroes and what kind of game it is. You should limit the length of your bundle display name to 11 characters or fewer. Depending on the characters you use and how you capitalize them, you might be able to get away with a few more characters, but test it out beforehand if you’re unsure. The ellipsis will appear if you make it too lengthy, and that just looks ugly.

Avoid Mixing up Names

Mixing up names could be all fun and games, but it could be problematic business-wise. You can come up with a name, but make sure it won’t sound or look like gibberish to your app’s users. Avoid mixing up names that might lead to confusion or an odd feeling towards such a name. Be straight with your app’s name and make it as descriptive as possible, but remember not to overdo it, as we mentioned before.

Final Thoughts About the Topic

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