How to Get the Most Out Of App User Tagging and Segmentation
Before developing an app, there are always critical steps you need to take to ensure a unique and exceptional outcome. Among these steps comes a very important one: identifying your target audience. The target audience is the intended customer or users that you need to acquire for your business. They are the divisions among millions of users upon which you base your app. Your target audience can vary in terms of age, gender, location, education, and class. You’d find yourself with a diverse group of people who all have the same need and would be ideal potential users for your app. With so much variety, There will inevitably be some sort of communication issues. You would have to communicate with each age group, gender, and class in their own language or preferred way of communicating. This can be very tough; you’d think you need a separate app for each group. However, it is now possible to accomplish this through tagging and segmenting in the nandbox app builder. In this article, you will learn everything about app user tagging and segmentation, and how it can benefit your apps and increase user engagement.
Benefits of App User Segmentation and Tagging
Improved User Experience
Using tags has proven to enhance the user experience to a great degree. Tags help to create a personalized user experience that is tailored to the individual, allowing app owners to customize the app’s content for each group. Based on whatever segments you have made, you will find the best and ideal way to communicate with each segment. This can lead to an increase in user engagement and loyalty.
Increase User Retention
Tags can provide a personalized user experience that truly takes user engagement and satisfaction to a whole new level. By giving users content that fits their individual preferences and needs, it makes each user feel as if the app is directly speaking to them. This not only helps to build a more meaningful relationship between the user and the app, but it also increases the user’s trust in the app, which leads to greater user retention and loyalty.
Identify User Behavior
The use of tags and segmentation also helps you understand user behavior and track user activity. This allows you to identify where your users are coming from, what content they are engaging with, what actions they are taking, and more. With this knowledge, you can adjust your app to better serve your users and build better relationships with them. You will be able to identify profitable users, loyal users, and your regulars.
What is Tagging in nandbox
Tagging, or to be more specific, the “tags” feature in the nandbox app builder, falls under user management. It allows you to create as many tags as you want as an app owner. This is where segmentation does its magic. Segmentation is the process of dividing your app’s users based on demographics, user behavior, or whatever characteristic you’d like. You can easily segment your app users based on age and create a tag for each age group. This way, you can customize the app’s content for each tag to create a unique and personalized user experience. You may also add a description to your tag and make it public or private. After creating the tags, you can now go to the “Users” tab, where all users are displayed with their login IDs, and assign each user to the right tag.
Tags in the nandbox are mostly present and effective among another three features which we will demonstrate and go through each in depth.
Tags in Channels
Channels in nandbox are one of the common features so use in any app. It is a communication method that allows people with the same interests and preferences to join a channel and be able to interact and get updates on fields of interest. Tags can be beneficial in channels as you can assign each channel to a specific tag. Let us say that you are developing an app about music and segmenting your users according to age. You can create a channel for pop music that has hourly updates and everything regarding it and assign this channel to a specific tag that has people from younger ages ranging from 15-25 for instance. App user segmentation and tagging would be ideal for people to find channels they might be interested in easily and more quickly on your app
Tags in Posts
Tags in posts and newsfeed is a way to personalize and enhance the user experience. Upon creating and conducting posts for your newsfeed, you can assign a specific tag to a post, meaning that only users under this tag would be able to view this post and interact with it. This is ideal, especially for apps with a wide and varied target audience.
Tags in a Loyalty program
Tags are a main part of any loyalty program. It can be a great way to achieve and increase user retention. You can identify your users’ behavior and pick out users who constantly engage with your content and your app overall. Following that, you can create a tag with these users and then share competitions and coupons which they only can reclaim and join. This will increase users’ engagement as you rewarded them for their engagement and loyalty.
Tags in Different App Types
Tags are very functional and can be utilized in many app fields and types such as;
School apps benefit immensely from app user segmentation and tagging. They can be used to segment students according to classes, grade levels, and even certain subjects. This would allow teachers to target specific students or classes with certain announcements or notifications regarding upcoming tests, updates, or events.
Medical apps can also use and benefit from tags. With tags, medical apps can segment their users according to their medical condition or age. This would make it easier for doctors to provide personalized care to their patients, tips, and knowledge about their conditions. and also allow them to keep track of their patient’s progress over time.
Social media Apps
Tags can be used in social media apps as well. For example, tags can be used to segment users according to their interests, such as sports, music, movies, etc. This would make it easier for users to find content related to their interests and engage with other users with similar interests.
News apps can also benefit from app user segmentation and tagging. Developers can use tags to segment users according to their interests and preferences. Such as the type of news they prefer, their location, or their political views. This allows users to quickly find content that is relevant to them and engage with it. It also allows news apps to target users with specific types of news that they are interested in, thus increasing user engagement and satisfaction.
Tagging and segmentation in the nandbox app builder is a powerful tool to help you create a personalized user experience for your app users. With tags, you can segment your users according to any criteria you choose. And provide your users with a tailored and exceptional experience that they get to enjoy every bit of it. Now that you’ve learned all about it, why don’t you try it yourself? nandbox is a no-code app builder that allows you to create a native app in a blink of an eye. with over 200+ features, drag and drop interface, and many templates you can choose from, your app can be ready before you say Jack Robinson. You will get to save yourself effort and money. Don’t hesitate any longer; try out the nandbox app builder right now!