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10 Reasons to Spark Your Business with a Mobile App
The first rule in marketing is to define your audience and hence determine the way to reach them. With a mobile app, you can guarantee that your message will pop in the pocket of your audience. But consider the targeted segment, the relevant content, and the good timing, for better customer engagement and retention.
Your app is like a blank bulletin board. You can fill it with the content that best describes your business. Starting from branding the app to the features included, your app can positively impact your brand’s recognition.
Your services will be 24/7 available for your customers via your app. They can book tickets of your events, purchase your products, or even send inquiries and get answered right on your app. You will also get paid faster – straight from the app. That is the on-the-go marketing technique, which everybody needs today in such a fast-paced world.
Whether for launching a marketing campaign, or broadcasting news, you no longer have to stick to the traditional marketing channels. You don’t have to pay on printing flyers, on setting billboards, or on purchasing data and spreading non-targeted SMS. For instance, by integrating the Push Notifications feature in your app, you can reach your targeted segment easier and faster.
Your mobile app can serve you with precise analytics on your buyer persona and behavior. That will help you get to know more about their preferences – and how they react towards your products/services. Thereby, you can modify your products/services to further meet their needs.
You can engage your customers more by including a built-in messenger feature in your app, for example. That even this feature will keep the users more retained to your brand. But also, whenever you update your app’s content, you can notify the users and encourage them to share it with others.
A loyalty program can keep your customers not only entertained but it will also let them stick more to your app. You can lure them with incentive loyalty points to be collected in a digital wallet and redeemed afterward.
Save time and effort by integrating your business’ website and social media accounts with your app. Whenever you update your app’s content, it shows up on all other accounts and vice versa.
Around 90% of the internet time spent by mobile users goes to apps. So even if you have a widely segmented target group, a mobile app can extend it more. Apps are now more accessible than websites.
Stand out from your rivals and build your competitive edge with your own mobile app.
Whether your business is still a start-up or an enterprise, a mobile app with a pool of interactive features will boost your revenue, retain your customers, and skyrocket your brand’s exposure.