Innovative Sales Tactics for Promoting Your App

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Creative Sales Outreach Ideas for Your App

Attracting new customers or app users could be a bit of a tiring process. As a business owner, we understand how you’re always looking for new ways to connect with potential users. Sometimes you even come up with unique methods of approaching these users. This is why in this guide we’ll discuss how you can get creative with your sales outreach strategies and discuss some creative sales outreach ideas for your app that can help you stand out from the competition and grab the attention of potential users.

Broaden Your Social Circle

There are a lot of groups out there for professionals who want to meet other people in their field. By growing your social network, you can connect with potential customers, find things you have in common with them, and tell them about your business. This will improve your sales outreach. You can use the following two main channels to find leads that fit your sales funnel’s criteria:

  • LinkedIn

With 810 million users, LinkedIn is the most popular professional social networking site. These users use the platform for a wide range of things, such as networking, making new connections, job hunting, hiring, and growing their businesses. A good headshot plays a crucial role in creating a positive first impression on your profile. They provide a fantastic way to engage with other professionals in your desired niche, with more than 2 million LinkedIn Groups centering around business-related issues.

Share information, pose inquiries, and even invite users to future virtual gatherings. Sales Navigator is worth it for its advanced search and lead generation capabilities, especially for businesses looking to target specific industries or roles. Utilizing the LinkedIn platform is a powerful strategy to expand your social circle and effectively market your app, particularly to professionals in various industries. With features like the LinkedIn post scheduler, you can strategically plan and schedule your posts, ensuring that your content reaches the right audience at optimal times, enhancing engagement and visibility within the professional community.

  • Facebook

Depending on your industry, this may be a useful avenue for your outreach effort. Let’s say for example you are a CEO of a certain tech inc.,. The term “technology” should be typed into the search box, and the Groups option should be chosen. There are groups for almost every interest and company kind under the sun, from applied sciences to engineering to app development. Join, make connections with other members, and seek out possible clients who might be a good fit for your products or services. Who knows, you might even start participating in the group frequently and give your week a fun new outlet.

A quick P.S.: Avoid sending out messages that could be considered spam or advertisements during your outreach activities. This could lead to your account being disabled. Broadening your social circle is one of the first steps you’ll take while creating creative sales outreach ideas for your app.

Use Personalized Video Messages

Personalized video messages are a great way to connect with potential customers on a more personal level. Use a tool like Loom or Vidyard to record a short video introducing yourself and your app and addressing the recipient by name. This can help you stand out from the typical cold email or message and show that you’re willing to put in the effort to make a connection. Plus, it allows you to showcase your app’s features and benefits in a more engaging way.

Host a Virtual Event

Virtual Event

Hosting a virtual event, perhaps utilizing a video conferencing API and SDK, is a great way to showcase your app and connect with potential customers. You might want to host a webinar or live Q&A session where you can show off the features of your app and answer any questions. To get people to download your app, you can also offer them special discounts or deals that are only available at the event. Use platforms like Zoom or Google Meet to host your event and promote it on social media and through email marketing.

Collaborate With Influencers

Partnering with influencers in your industry can be a powerful way to reach a wider audience and increase app downloads. Look for influencers who have a strong following and whose values align with your brand. You can offer them a free trial of your app or compensation for promoting it to their followers. Make sure to track the results of your collaboration to see if it’s worth continuing in the future.

Leverage Social Media Advertising

Social Media Advertising

Social media advertising is a powerful tool for reaching potential customers for your app. You can target specific demographics and interests on platforms like Facebook, Instagram, and Twitter to make sure that the right people see your ads. Think about making graphics or videos that will catch people’s attention to go with your ads, and make sure to include a clear call to action that tells people to download or buy your app. Don’t forget to track your results and adjust your strategy as needed to maximize your ROI.

Leverage Email Marketing to Your Side

Email Marketing

We strongly suggest that you send personalized emails to warm prospects who are already in your sales funnel and try to avoid sending “cold emails” as much as possible. However, when you do have to send cold emails, having the proper cold email software makes things much easier. The first stage is to capture leads with a pertinent yet attention-grabbing subject line before you even start writing the body of your message. Make it clear in your email what it is you are talking about and why the receiver should care.

The prospects you are aiming for while sending sales emails should preferably be near the decision-making stage in the buyer’s journey. When influencing leads for sales engagement, you should emphasize why your business or product is best for them. Moreover, how it addresses their problems since they are about to make a purchase. Your email text, whether you’re a salesperson or a small business owner, should emphasize the advantages and results they can anticipate from your service. Here are some tips that could help you construct creative sales outreach ideas through your email:

  • Use visuals when you’re writing your emails
  • Create a strategic email timeline
  • Test different email variations of what you created
  • Make sure to monitor all email engagement metrics

How Should You Choose the Right Sales Channel From the Ones Mentioned Above?

Simply put, the sales outreach strategy, medium, and channel that get the best reaction from a prospect should be your main focus. You can apply each technique at various stages of your sales process. The secret to succeeding in sales is knowing when you need which channel and applying its strategy at the right time. When reaching out, consider the following four factors:

  • The objective you’re aiming for: for example: If you’re closing a deal, don’t do it with an email if you have the phone call option.
  • The level of urgency you’re experiencing: if the matter is of complete urgency, then contact the user directly. If not an email would suffice.
  • Keep an eye on your user’s preferences: a lot of factors contribute to narrowing down the options here. That includes age, gender, position, and industry.
  • The right time: response rates to your outreach could vary depending on the day of the week, the time of day, the month, and even the year. You have to pick the best channel based on your tempo.

Final Thoughts

Sales outreach is one of the most important user or customer approaches ever. Thinking of creative sales outreach ideas for your app is a crucial step to be taken. That is if you’re planning to have an app for your business. Applications strengthen your business and empower your vision. Create an application from scratch with nandbox’s native no-code app builder for your business. We’re talking about the only native no-code app builder in the market currently.

You will be able to build a native app without having to hire a development team. This will help you avoid anyone who can dominate your opinions with their technological knowledge. With nandbox, you’re the only person who’ll control your app. In terms of it’s shape, name, branding options, features, and any other developmental options you’ll be provided with. Additionally, our app builder comes with a thorough documentation section. This section was created to aid in your comprehension and efficient use of the app builder. Sign up now, enjoy our 14-day free trial, and bring your app idea to life with us!