We all know that app creation is a process that requires meticulous planning infused with a bit of strategic thinking. According to some people who are creating applications, this is not the easiest process ever. However, with this guide, I’ll help you see application development as a process that is easy and facilitated enough for you or anyone you know to go through and start it. This is a guide that answers the top question, “How to promote my app?”
So, you’ve poured your heart, soul, and probably a few late-night coffee cups into creating an app that’s going to change lives—or at least make them a bit easier, right? Well, now comes the equally exhilarating and slightly daunting task of getting the word out. I know that app promotion may seem a bit intimidating. However, fret nothing, dear reader. Promoting an app will be similar to throwing a glorious party. One that you’ve simply got to spread the word for. Additionally, make it irresistible and ensure everyone knows they’re missing out if they’re not there.
How to Promote My App? Understanding App Promotion Basics
Promoting your app is like shining a bright light on it in the crowded digital market. Getting people to try out your app is all about getting the word out and making a noise in the current app market. Imagine attending your app’s premiere—the big opening for it, complete with red carpets and flashing paparazzi lights. The only difference is that it takes place online.
You can get the word out in a variety of different ways. For example, by using social media sites like Instagram, Twitter, and TikTok. Another way is by collaborating with celebrities who can tell their huge followings how great your app is. You can also use app store optimization (ASO) to get your app to the top of search results and catch the attention of people who are looking through app stores. Take Pokémon GO as an example.
Before it first came out, there was a lot of advertising for it. Moreover, the streets were packed with excited players looking for virtual animals in augmented reality. Think about the smart marketing tricks that will get your app to the top. Another way to save yourself the hassle is to read this guide. This is a topic guide that is filled with many tips that you’ll be able to leverage to your advantage and benefit from.
Narrative Marketing: Start With a Little Story About Your App
Start by crafting a compelling story that showcases what makes your app shine brighter than the rest. Then, start your story-telling campaign on social media platforms. Make sure to cozy up to influencers who can sing your app’s praises. This is a step that will gain you some followers who take the word of some trusted celebs and follow it. Don’t forget the power of good old-fashioned word of mouth. Oh, and sprinkle in a dash of creativity, a pinch of persistence, and maybe even a meme or two—because who doesn’t love a good app meme?
Crafting a compelling story for your app is like writing a novel’s prologue that captivates readers and leaves them hungry for more. This method, often referred to as narrative marketing or storytelling, taps into the power of emotion and connection to draw users in and keep them engaged. Take Headspace as an example or reference for what you should do.
Through storytelling, they painted a picture of modern life’s stresses and how their app could serve as a sanctuary amidst the chaos. The creators drew inspiration from stories of real people finding peace and clarity through meditation. The app’s developers created a community united by a shared journey towards inner peace through such a simple step. So, whether your app is about conquering stress, mastering a new skill, or simply having fun, crafting a compelling story can be the key to unlocking hearts and minds in the crowded app marketplace.
Promote Your App Through App Store Optimization (ASO)
This is your secret weapon in the quest for app supremacy! ASO is like giving your app a makeover so irresistible that users can’t help but click that “Download” or “install” button. Start by optimizing your app’s title, description, and keywords. That is, to ensure it pops up when users are searching for something similar. This step helps you get the word out there for your app by making it on top of the ASO meter. Making your app pop up for people the moment they search for a word that you’ve put in relation to your app’s services or goals.
Take MyFitnessPal as an example. By strategically including keywords like “calorie counter” and “weight loss tracker” in its description, it skyrocketed to the top of search results. This is something that contributed to making it a go-to choice for health-conscious users. Oh, and don’t forget about those eye-catching visuals—think stunning screenshots and captivating icons that make users stop scrolling and take notice. So, polish up your app through some ASO magic, and get ready to watch those download numbers soar like never before!
Utilize The “Pitching Your Known Tech Blogs” Method
When we move from one place to another, we worry about the fact that we will have to impress all the cool kids in the block or school. What does that have to do with app promotion? Let me tell you. Pitching your app to tech blogs is like wooing the coolest kids on the block or in school—you’ve got to make a killer first impression. Additionally, you’ve got to show them why your app is the next big thing they need to know about. Start by researching tech blogs that align with your app’s niche and audience. Furthermore, craft a pitch that’s as irresistible as your app itself.
Highlight what makes your app unique, whether it’s groundbreaking features, a sleek design, or a compelling backstory. Take “Among Us,” the gaming app, as an example. This is an app that exploded in popularity after being featured in tech blogs like The Verge and TechCrunch. That is, thanks to its innovative gameplay and social interaction. Oh, and don’t forget to add a personal touch to your pitch—tech bloggers are human, too, and they appreciate a genuine connection.
How to Promote My App? Start a Blog For Your App
Everyone loves an expert; people would willingly download your app if they were sure that you definitely knew what you were talking about. A dedicated blog for your app is something that can guarantee you this in a blink of an eye. By creating a blog for your app, you open up the opportunity to showcase your app’s personality, share behind-the-scenes stories, and provide valuable content that keeps users coming back for more. Take the note-taking app, Evernote, for example. To keep users interested and motivated, they established the Evernote blog, which is a blog dedicated to productivity advice, success stories, and updates.
They did not only stop at developing an outstanding application; they also launched the blog. Similarly, Airbnb, a travel app, has a blog that is full of travel advice, local insights, and stories that will make you want to travel. These stories not only market the app, but they also help passengers feel more connected to one another and to the overall community. Now is the time to fire up your blogging platform, unleash your creative side, and get ready to cultivate a devoted following for your app—one blog post at a time!
How to Promote My App? Leverage The Power of Social Media Platforms
Social media is what I like to call the ultimate playground for app promotion. It’s like having a megaphone to shout about your app’s services and what it can do to the world. Start by creating engaging content that showcases your app’s features, benefits, and user reviews or testimonials. Platforms like Instagram, with its visual appeal, are perfect for sharing eye-catching screenshots and videos of your app in action.
Twitter, on the other hand, lets you join relevant conversations, engage with users, and share timely updates about your app. And let’s not forget about TikTok—the wild west of social media—where you can get creative with short, entertaining videos that show off your app’s personality. It is important that you understand how each platform will be able to help you gain better exposure rates. By understanding this and implementing the right content that will back you up, there will be nothing that stands in your way to success.
Wrapping It Up!
Now that you’re here, let’s recap what we learned in this guide. We now know the definition of app promotion. Additionally, you must be aware by now of some tips and tricks on how to promote my app in an efficient way. Leaving all of that aside, let me introduce you to our no-code app builder, nandbox. This is a platform that will help you develop a no-code app. No-code applications are apps that you can create or develop without having to write a single line of code.
The no-code movement is one that is taking the world into a whole new technological spin. Allowing citizen developers or people with limited programming and coding knowledge to build their own apps without needing the hands or eyes of an IT individual. Which is something that is facilitating the whole app development process. You can check out nandbox now and create the app of your dreams in no time and with minimum effort.
