Using a QR code to download apps does exactly what it sounds like: It guides you to a dedicated app for shopping, instructions, memberships, and more. When a brand or business develops an app, whether to cultivate customer loyalty, make online shopping simple, or strengthen brand awareness, there is one underlying factor to its success—exposure. And QR codes help make that happen. Creating and sharing these attention magnets is simple with a reliable QR code maker. Keep reading to learn more.
What are App QR codes?
Over a thousand apps are released daily, so it can be challenging to create a space for yours specifically to make its presence known, let alone sought-after. The role of QR codes, in this case, is to essentially become an accessible gateway to your app. Strategically placed, these codes can be a recognizable element in marketing collateral and other mediums. Users scan your app store QR code and are then redirected to the app platform relevant to their device (e.g., the App Store for iOS or the Google Play Store for Android). Easy to make and simple to use.
Analysis Says QR Codes Boost App Downloads
A QR code statistics report from QR TIGER showed that 8.2% of all QR code scans were for apps. QR codes’ rise in popularity is likely attributed to their accessible nature, which is true now more than ever with smartphones’ built-in scanning abilities. Many businesses understand what this means for customer interactions, using QR code tech to reach mobile users in various ways, such as driving app downloads, collecting feedback, and more. Popular fast-food chains like Chick-fil-A, for instance, rapidly increased their app downloads by 14% when they displayed a QR code on digital signage—a testament to the value of these small squares (Marketing Dive, 2019).
Practical Ways to Use a QR Code for Apps
Here are some clever ideas you can use QR codes to attract users to your app:
Apply in Healthcare
Long wait times are a common point of frustration among patients. Make a QR code to download apps for pre-visit registration or online payments to reduce in-person queues. Alternatively, this works just as well for mental health apps offering counseling resources and mindfulness strategies. Patients can readily access useful information by scanning a QR code displayed in waiting rooms, on a hospital website, or on signage.
Seamless Travel Experiences
In the travel and hospitality industry, airlines and hotels face the daunting task of accommodating many people at a time. Passengers and overnight guests alike are often jetlagged, tired, or full of nerves from travel. Attach a QR code for app download on boarding passes or room keys. The code will link to dedicated apps facilitating online check-ins or offering real-time flight updates, making transactions smooth as butter. Dream destination spots like Hawaii implemented QR codes in their Honolulu Museum of Art to correspond to specific exhibits and artwork and further engage visitors with the island’s history and culture.
Connect to Food Delivery Service
Restaurants and other food businesses may already have an ordering app for customers who prefer to have their food delivered to their doorstep or ready when they arrive at the location. Make this helpful menu and ordering app option known to customers by creating QR codes for it and displaying it throughout your business (e.g., table tents, the counter, or receipts) or on your website homepage.
Ideal placements of a QR code to download apps
Making a QR code isn’t enough, you need to put them in places where they get the most attention. This includes the following:
In-store Locations
When you create QR codes for apps, proudly display them in prominent areas around your physical store. This could be at checkout counters or near products for related content or promotions. You can also include them on receipts or even in marketing campaigns, encouraging satisfied customers to learn about the products they buy, your brand, and upcoming events.
Across Digital Channels
Displaying a QR code to download apps across social media platforms, emails, and landing pages can work just as effectively. Most people are already digitally connected, whether for work, school, or entertainment, and tools like a font style generator can enhance the visual appeal of such promotions.Share these codes in posts and stories to encourage direct app downloads and build a community of loyal customers.
Event Spaces
Brand events are programs that offer customers a tactile experience with a brand’s identity and personality, creating a peak opportunity to connect in a more impactful way. Hosting these events creates a memorable impression in the minds of your target audience, which is precisely why this is the perfect opportunity to place QR codes across exhibits and encourage customers to download your brand app.
Why Consider Using Dynamic QR code maker Software?
- The market is crowded. Finding a specific app in a saturated market, especially one with a common name, can be troublesome. QR codes eliminate the search and lead users directly to it.
- Limited marketing space. Unlike traditional marketing, a dynamic QR code maker can create custom-branded QR codes that lead to comprehensive digital marketing campaigns regardless of the available space.
- Language barriers. Non-native speakers may find it difficult to follow written instructions. QR codes are universally recognizable and can lead to translatable pages.
- Low conversion. Offline marketing lacks a direct way to convert viewers to app users, which is why you should consider using a QR code for app stores, encouraging immediate downloads.
- Immeasurable campaigns. The performance of static campaigns can be hard to gauge; dynamic QR codes have tracking and analytics features that monitor scanning behavior, giving you helpful insight for future campaigns.
A Smarter Way to Download Apps
In today’s digital landscape, it makes sense to switch to QR codes for better app exposure. They can bridge offline and online worlds and redefine how users approach branded apps. With a wide array of online QR code maker software to choose from, it’s important to choose wisely. Depending on your needs, this might mean considering security policies, customization tools, and tracking abilities. So, whether you’re promoting a new app or making existing ones more accessible, QR codes are your secret ingredient to driving downloads and keeping up in a competitive market.
nandbox App Builder
QR codes have become an essential tool for modern businesses to enhance user interaction and streamline access to information. With nandbox App Builder, integrating QR code functionality into your mobile app is effortless and powerful. Whether it’s for ticketing, contactless payments, product information, or event check-ins, nandbox allows you to generate and scan QR codes directly from your app. This not only improves user convenience but also boosts engagement by offering quick, secure, and efficient ways to access services. By leveraging nandbox’s no-code platform, businesses can easily incorporate dynamic QR code features that cater to various use cases, enhancing both customer experience and operational efficiency.
