There’s no way around it: your success in pay-per-call marketing is largely proportional, if not determined, by the toolkit you utilize to drive and convert calls. This applies to everyone partaking in caller acquisition—affiliates and publishers generating calls, advertisers and merchants buying these calls, and pay-per-call networks mediating the process.

Whether you buy or sell calls, you need an advanced set of software to track, distribute, convert, and analyze your phone calls. This set of tools may include a CRM system, call-tracking software, interactive voice response, fraud detection tools, and many more.

Here Are Some Of The Many Advantages You Might Get With Pay-per-call Software:

Cost-Effective Inbound Calls	Understanding who your callers are, where they are coming from, and what they specifically want puts you in the driver’s seat of your campaigns. You can buy the calls you need without spending a dime on irrelevant callers or unprofitable marketing campaigns.
Scaling Call Campaigns	You can track, route, and analyze any number of inbound calls without sacrificing quality. Moreover, the more calls you process, the more accurate the predictive models will become, allowing you to maximize the performance of your marketing and sales teams.
Being in Charge of the Process	A comprehensive suite of pay-per-call marketing software will provide you with a bird’s-eye view of your campaigns from a single, intuitive dashboard. A well-organized call lead flow will be self-improving and easy to track and manage.

Sounds promising? Then read on to the list of the best pay-per-call marketing software out there.

Top Software for Your Pay-Per-Call Campaigns

Phonexa

Phonexa is a single operating solution for partner and performance marketing that helps track, distribute, and analyze phone calls within pay-per-call marketing campaigns, among other features. Its eight proprietary web and lead management tools—all under one roof—enable unmatched omnichannel marketing, where your web and call insights can synergize for the best performance.

Key Features

• Precise targeting: Local, international, and vanity phone numbers ensure precise targeting for local, national, and overseas phone calls. Every customer sees a resonating phone number that they are most likely to dial.
• Accurate attribution: You know who your callers are, which traffic channels they came from, and what their exact path was before they converted, all ensuring fair and timely payments to affiliates.
• In-depth call analytics: Real-time and strategic call analytics and predictive modeling give live operators a head start in the conversion while also providing marketers with strategic insights.

Pros:

• Complete pay-per-call software suite that addresses marketing avenues beyond phone calls.
• Informative blog, educational materials, and top-notch customer support.
• Freely available product tour that demonstrates the insides of the software.
• Free demo.

Cons: Steep learning curve requiring expert assistance for most users.

G2 Rating: 4.9 out of 5 based on 103 reviews.

Pricing

Lite Suite	Premium Suite	Enterprise Suite	Custom Suite
$100 per month	$500 per month	$1,000 per month	Upon request

Free Trial: Unavailable.

Invoca

Invoca is a renowned call tracking and analytics platform that can be used to manage pay-per-call campaigns across call-reliant industries. For marketers, Invoca allows tracking campaigns, traffic channels, advertisements, and keywords that triggered and contributed to phone calls, ensuring accurate attribution and profound call analytics.

Key Features

• Real-time call analytics: Invoca analyzed inbound phone calls in real-time, including the caller’s intent, motivation, pain points, and other marketable data.
• Strategic call analytics: Invoca identifies interaction patterns that trigger conversions and sales so marketers can improve their campaigns and send a data-driven follow-up.
• Fraud protection: Invoca filters out dubious and downright fraudulent calls, ensuring you only spend time on potentially profitable callers.

Pros:

• AI-driven call insights.
• Accurate marketing attribution for inbound calls.
• Limitless integrations with third-party software.

Cons:

• Might be a bit too expensive for small businesses.
• Might not be simple to learn and navigate, especially for beginners.

G2 Rating: 4.5 out of 5 based on 909 reviews.

Pricing

Performance Professional	Performance Enterprise
Individual pricing based on your needs	Individual pricing based on your needs

Free Trial: A free trial is available upon request.

Ringba

Ringba is an inbound call tracking and analytics platform for pay-per-call and traditional avenues. The suite encapsulates call tracking and attribution tools, Dynamic Number Insertion (DNI), Interactive Voice Response (IVR), real-time reporting and analytics, and fraud detection technologies.

Key Features

• Tracking phone calls back to their origin: You can always know where your caller came from, ensuring accurate attribution to publishers and affiliates.
• Dynamic Number Insertion: Showing a unique pay-per-call number to every caller based on parameters like location increases your conversion potential, as customers are likelier to dial the numbers they resonate with (for example, local over international numbers).
• Interactive Voice Response: The IVR system can route paid calls to an optimal live operator based on the caller’s response while transferring the newly collected data to the agent.

Pros:

• Real-time, IVR-driven call routing.
• Robust fraud detection algorithms.
• Phone call marketplace.

Cons: Steep learning curve and integration complexity.

G2 Rating: 4.9 out of 5 based on 127 reviews.

Pricing:

Business	Professional	Enterprise
$147 per month	$297 per month	Custom

Free Trial: Unavailable.

CallRail

CallRail is an AI call tracking platform that helps enhance your pay-per-call marketing campaigns by providing deep call insights. The company provides a 14-day free trial and flexible subscription options so that you can dip your toes into the software without overcommitment.

Key Features

• Call tracking & analytics: DNI-based call tracking and analytics software dissects every inbound call in real-time—PPC and organic—so your agent knows who the caller is and what they want even before the start of a conversation.
• Multi-channel attribution: Unlocking the full caller journey—beyond what the IVR system collects—makes it possible to understand how different channels contribute to a specific type of conversion and affect each other.
• Call recording & transcription: Recorded and transcribed calls are always available for reevaluation and analysis so that you can get back to them at any time.

Pros:

• Intuitive software interface.
• Advanced call management.
• Profound call insights and reports.

Cons: Might still be overwhelming for inexperienced marketers.

G2 Rating: 4.6 out of 5 based on 1,438 reviews.

Pricing:

Call Tracking	Call Tracking + Conversation Intelligence	Call Tracking + Form Tracking	Call Tracking Complete
$45 per month	$95 per month	$95 per month	$145 per month

Free Trial: 14-day free trial

CallTrackingMetrics

CallTrackingMetrics is a comprehensive call tracking platform that helps businesses optimize their advertising spend, marketing efficiency, and caller journey. With CallTrackingMetrics, you can unlock the entire caller journey, set up custom call routing, personalize caller experience, and more.

Key Features

• Custom call routing: Real-time call routing makes it possible to distribute callers based on location, history of interactions, demographics, and more.
• Call recordings: Call recording and transcriptions allow you to review any previous call for reassessment, segmentation, real-time coaching, and other opportunities.
• Dynamic Number Insertion: Every caller, paid or organic, will see the most resonating phone numbers and, therefore, will be likelier to make a call.

Pros:

• In-depth call performance and marketing insights.
• Suitable for small and large-scale businesses.
• Elevated caller experience due to an IVR system and automated call routing.

Cons: Might be challenging to harness for beginners.

G2 Rating: 4.5 out of 5 based on 686 reviews.

Pricing

Marketing Lite	Marketing Pro	Sales Engage	Enterprise
$79 per month	$179 per month	$329 per month	$1999 per month

Free Trial: Any subscription plan is free for the first month.

Marchex

Marchex is conversational analytics software for pay-per-call marketing campaigns. From call to web form attribution, Marchex covers the most important touchpoints in the customer journey so you can better understand your callers and convert most of them.

Key Features

• Granular attribution: Marchex collects information about how your callers interact through calls and forms, so you know which campaigns and traffic channels drive profitable leads and which aren’t worth the effort.
• Call tracking numbers: Local and toll-free call tracking numbers will improve your advertising cost-effectiveness, driving more callers to your live operators.
• Lead scoring: Caller qualification and scoring guarantees that inbound calls are connected to a matching operator, and you’re free to create a custom call routing tree.

Pros:

• Profound caller insights.
• Advanced conversational analytics.
• Automated call routing.

Cons: Pricing info isn’t displayed on the website.

G2 Rating: 4.1 out of 5 based on 184 reviews.

Pricing

Core	Advantage	Optimum
Custom	Custom	Custom

Free Trial: Unavailable.

ResponseTap

ResponseTap is intelligent call tracking software that gives insights into the campaigns, channels, and keywords that triggered a particular purchase, all to enable data-driven marketing decisions for your business. You can understand where your calls are coming from, what your callers want in the first place, and your advantages over other pay-per-call businesses in your niche.

Key Features

• In-depth call analysis: You know why a particular call happened, from the first touchpoints until the caller dialed your phone number.
• Real-time insight transfer: Your live operators are aware of the caller’s intent, motivation, and pain points before the call happens, getting an advantage in the conversation.
• Integrations: ResponseTap integrates with a wide range of marketing platforms and CRM systems so that you can create a coherent lead management ecosystem.

Pros:

• Detailed call insights.
• Profound customer journey.
• Data-driven marketing prompts.

Cons: Might be pricey for small businesses.

G2 Rating: 4.5 out of 5 based on 89 reviews.

Pricing: Starts at £199 per month.

Free Trial: Unavailable.

AvidTrak

AvidTrak is an excellent lead attribution and real-time lead data transfer tool, allowing you to learn your callers on the fly and, therefore, convert more of them. From call forwarding to call recording to toll-free phone numbers, the feature-packed platform is a great analytical tool for pay-per-call marketing campaigns.

Key Features

• Multichannel monitoring: The data collection and analytics software tracks your clients across four major marketing channels—calls, emails, texts, and forms—to identify complex interaction patterns and provide unique marketing insights into every caller.
• Real-time call data transfer: As the caller dials your business, the live operator already knows their location, caller ID, and source.
• Local and toll-free numbers: Local and toll-free phone numbers make your business more attractive for callers, generating more inbound calls and increasing your conversion odds.

Pros:

• Profound caller insights.
• Multichannel data collection.
• Marketable phone numbers.

Cons: Steep learning curve.

G2 Rating: 4.1 out of 5 based on 4 reviews.

Pricing

Starter	Professional	Agency
$15 per month	$30 per month	$55 per month

Free Trial: 14-day free trial

WhatConverts

WhatConverts is a lead tracking software that converts forms, chats, and eCommerce transactions alongside phone calls, creating a complete marketing ecosystem for your business. You will know why your pay-per-call leads call and why potential clients pick up the phone.

Key Features

• First-party data call tracking: Since the software tracks inbound phone calls using first-party data – always within the legal framework—you don’t have to worry about third-party cookies ban or possible legal implications.
• Custom IVR menu: Customizable IVR menus will route your callers on an optimal conversion path while collecting valuable customer insights down the road.
• Call Whisper: Your live operators will have important caller insights before the start of a conversation.

Pros:

• Advanced call tracking and attribution.
• Call qualification and reporting.
• Wide range of integrations with marketing and sales platforms.

Cons: Steep learning curve.

G2 Rating: 4.9 out of 5 based on 169 reviews.

Pricing

Call Tracking	Plus	Pro	Elite
$30 per month	$60 per month	$100 per month	$160 per month

Free Trial: 14-day free trial.

HubSpot

HubSpot is one of the most famous inbound marketing and sales software suites. It addresses most, if not all, of marketing dimensions, including phone calls. It has more than enough features to improve phone campaigns without pay-per-call software.

Key Features

• Advanced lead management: Top-tier CRM platform helps you manage pay-per-call leads while integrating data into other HubSpot and third-party tools.
• Deep call analytics: The comprehensive marketing suite analyzes callers throughout the consumer experience, not only over the phone.
• Omnichannel marketing: HubSpot activates many marketing channels, including call-based follow-up emails.

Pros:

• Comprehensive CRM system.
• Limitless third-party integrations and full automation.
• Unlimited scalability.

Cons:

• No native pay-per-call software.
• Might be pricey for some users.

G2 Rating: 4.4 out of 5 based on 10,827 reviews.

Pricing:

Marketing Hub Professional	Marketing Hub Enterprise
€792 per month	€3,300 per month

Free Trial: 14-day free trial.

nandbox App Builder

Businesses can use the nandbox App Builder, a no-code platform, to create feature-rich, completely customizable mobile apps without the need for programming knowledge. In order to improve user engagement and increase conversions, nandbox allows for the smooth integration of call-to-action elements, like click-to-call buttons and lead tracking tools, making it perfect for marketers experimenting with pay-per-call tactics. You may create apps that are specific to your company’s needs, whether they be lead generation, customer service, or sales, thanks to its drag-and-drop interface and large library of pre-built modules. When combined with nandbox’s cutting-edge app solutions, pay-per-call marketing becomes simple to master and is an essential tool for improving ROI and streamlining communication.

Complete Marketing Toolkits Might Be Your Best Option

There are many pay-per-call marketing tools out there. So it might be wiser to choose a single, all-encompassing software suite. By that, it would cover your marketing from top to bottom without juggling systems and reports. Such a software suite will be easier to manage, but it will likely be more scalable, integrable, and cost-efficient overall.

And you don’t even have to jump the gun because almost every existing tool is either available in a free version or you can test it for free or at a minimum price—around a few hundred dollars per month—without much risk. Just make sure you’ve compiled a toolkit that contains everything you need but not more so you don’t overpay for the features you don’t need.