As more businesses go digital, so is the increase in demand for search engine optimization (SEO) services. A good Ethical SEO marketing strategy can push your company high up on search engine result pages (SERPs) and help you outpace the competition.
However, you can only undertake effective SEO marketing campaigns if you’re skilled in this digital marketing technique. The next best option would be to hire an SEO specialist.
But with so many companies claiming to provide high-end SEO services, sifting through the dozens of recommendations may prove a bit challenging. Fortunately for you, we’ve researched some of the tips to follow when looking for an SEO company in Leeds.
These strategies will work whether your business is based within Leeds vicinity or in neighboring cities.
1. Check the Company’s Search Engine Rankings
As you’re looking for an SEO service provider, it’s only fair that the company already has some online presence. And that’s not all. They must actually command a significant position on search engine result pages. ideally achieved through Ethical SEO practices. If you’re a local business, you need to maximize Google My Business and Bing Places. For example, expert SEO campaigns for Chicago businesses should create or claim their Google My Business listing, and make sure all website citations of your business have the same Name, Address, and Phone Number (NAP) on profile.
Avoid agencies that rank far lower on SERPs, as that’s clear proof their SEO techniques aren’t working for them.
Hiring such companies would be akin to taking medication from a doctor who’s suffering from the same medical condition as yourself and which they’ve been unable to treat.
2. Avoid Agencies Who Talk About SEO in the Abstract
Search engine optimization (SEO) is one of the most complex digital marketing concepts. Therefore, you want an SEO agency Leeds that understands the nuts and bolts of SEO.
Shun anyone who talks about SEO in the abstract. For instance, in their value proposition, they shouldn’t just wax lyrical about how they’ll transform your business’s online visibility. Rather, they should narrow down to the specific strategies they intend to deploy.
Keep your ears out for niche-specific terms like “organic traffic,” “on-page SEO,” “link building,” and “long-tail keywords.” Anyone who uses these words contextually is more likely to be knowledgeable about SEO.
3. Inquire About Their SEO Strategies
An experienced SEO agency in Leeds should be able to review your company’s portfolio and online web pages before recommending the best SEO strategy for your business.
Beware of firms that are quick to draw an SEO roadmap even before they understand the industry and competitive environment your business operates in.
The following are the top SEO marketing strategies your Leeds SEO agency might recommend:
- Content marketing
- Keyword research
- Link building
- Website load speed optimization
- Social media optimization
4. Be Specific About Your Goals
Not every SEO strategy will work for you. So, it’s important to specify your goals and find a Google SEO agency that can help you meet those objectives.
For instance, you could be ranking fairly well on SERPs but are struggling with slow website load speeds. You could also be receiving a significant amount of traffic from readers who don’t end up making actual purchases.
Clearly articulate your goals with the SEO company in the UK and see if they can prescribe the right remedy.
5. Beware Of Agencies That “Guarantee” Results
When it comes to search engine optimization, no company can authoritatively guarantee results.
Beware of agencies that promise you a certain search engine ranking or a given number of organic visitors to your site. These are empty marketing gimmicks purely intended to woo clients.
Instead of falling for these clichés, insist on agencies that promise to follow the SEO guidelines to give your site the highest visibility it can get.
6. Prioritize Local SEO Specialists
If your business is located in or around Leeds, it’s only natural that you’ll be targeting the local market.
That underscores the significance of looking for a local SEO specialist.
Ask the company to outline how they might help you penetrate and navigate local markets. The agency should hint at the long-tail and geo-targeted keywords they intend to leverage to make your business stand out from the local competition.
7. Ask About KPIs
Key performance indicators (KPIs) are of paramount importance while looking for an SEO agency in Leeds. These metrics can provide you with the right feedback you need to determine whether current SEO campaigns are working in your favor or not.
Avoid SEO agencies whose KPIs only entail driving more traffic to your website. Instead, look for more specific metrics like the number of page views, bounce rate, duration per visit, and number of unique visitors each month.
Most importantly, remember that the success of any SEO marketing campaign comes down to the conversion rate. So, the traffic coming to your website must actually purchase your products or sign up for your newsletters for them to be deemed high-value. Partnering with a skilled conversion rate optimization agency is crucial for fine-tuning every aspect of your website, from user experience to strategic call-to-action placements.
8. Test the Customer Support
It doesn’t matter whether you’re located in the same city as your SEO service provider or not. You need a company that you can contact any time of day or night and have your queries replied promptly.
The best way to test an SEO agency’s customer support is to call or email them during business hours. If you have to wait several hours to receive a reply, then it’s best to continue your search elsewhere.
Excellent customer support also comes down to professionalism. The support staff should be friendly in their engagement with you while still maintaining a level of customer-client professionalism.
Wrap Up
A lot goes into choosing the right SEO agency in Leeds. We hope you can use this article as your ultimate guide for finding the best SEO company and taking your business to new heights.
