While marketers are pitching that it is pivotal for a brand to be present on social networks, a lot of them remain insidiously silent about how difficult it is to get noticed in the digital environment. Just starting to post content through a business account is obviously not enough to attract 2 bln users. In fact, even Cristiano Ronaldo, with the most followed profile on the platform, is unable to achieve it. Driving the target audience is a more real story. However, diversity has caused high competition for user attention, let alone for potential customers. The best strategy to win a loyal IG community is to stand out from the related pages. This way you will generate new followers and get enough ER to dominate search results. In the article, we’ll talk about effective brand positioning basics that fit even products with low Instagramability.
What is Brand Positioning?
Company positioning is a marketing strategy that aims to differentiate a brand from its competitors and make it memorable to consumers. We can say that positioning is a figurative shell, a way of transmitting brand ideas using different means.
It should be channeled through every possible interaction between the brand and the consumer: name, product quality, designs, advertising campaigns, and social networks.
The unique taste of Coca-Cola or the funny fisherman on the moon from DreamWorks’ logo quite obviously separates the product from competitors. Still, things are not so straight with social media.
What is an Effective Brand Positioning?
A successful brand or product positioning should be:
- Current: which means meeting consumer needs.
- Simple: to remain understandable to the target audience.
- Authentic: for showcasing the competitive advantages of the product and differentiating from competitors.
- Consistent: so that all marketing communications mutually reinforce and complement each other through a single meaning in messages conveyed through video/photo/text elements.
- Permanent: to retain lasting associations, especially for brands that have taken a central position in their product category.
Key Parameters for “Customizing” a Business Account
- Link profile design to corporate identity
Since an IG profile is often a natural extension of an existing business, keep in mind that your brand has already gained recognition with a certain name, logo, slogan, fonts, you name it. Hands down, you can do a U-turn and create everything from scratch in the digital space, but, you probably don’t need it. The same associations a user gets from interacting with a brand offline and online create synergy and consolidate the brand image.
- Craft a unique tone of voice
Take time to analyze the content. Write down word combinations and phrases that do not align with the company’s vision and values, as well as those that emphasize them. Brainstorm and make a map of the ones you will use. The map can be expanded in the future. For example, adding stop words, selections by parts of the speech, etc. You can also use an AI Instagram post generator to make sure your brand voice is consistent throughout all your content.
- Integrate fresh formats into your content strategy
Since Instagram carries on releasing new features, like it was with Channels last year, make sure to not miss out on them. Diversified content allows you to expand coverage, stimulating the growth of loyal audiences due to regular views generated from different sources.
Unlike fresh-introduced formats, which require stretching your own creative muscles, the ones we are already used to perform better if crafted by tried-and-tested schemes. To make the most of such content, conduct an audit of competitors. Pay attention to both bright ideas and mistakes, and think about what can be borrowed and what anti-strategies to avoid.
You can do this incognito with almost all media, such as Reels or pots. The only thing is that this approach will not work for Stories. However, we have a good solution for this.
Reach Out Evasive Content Through an IG Viewer Tool
There is a good offer on the market. Such tools enable dealing with the Stories and Highlights without leaving unwanted activity traces. We recommend the Insta Stories Anonymous Viewer from Inflact, which is a hundred percent safe for both your IG account and private data.
Check out the benefits of a grounded decision:
- No login or registration is needed. Opt for any browser (Chrome, Safari, Firefox, etc.) to start the process.
- The tool is compatible with all devices. Both desktop and phone access are provided.
- You can not only view but also download content anonymously in HD to store media for later use.
- You can’t see old Stories, but you have the opportunity to start tracking profiles and drive through expiration policies in the future.
Try the service and stay aware of what’s going on in your niche on your terms!
If done right, you get to streamline your social media presence, which brings up practical outcomes.
Rip Out the Benefits of Implementing a Brand Positioning Strategy
The strategy helps a business maintain marketing communications within its principles, values, and current priorities.
Even though users being overflown of information may not get interested in you the first time they see your account, touching the right chords on a regular basis through ads, push notifications, influencers, etc. gradually leads to channeling them to your social media. After they find themselves related to what you post, you are sure to gain the advantage of:
- differentiate yourself from competitors and make your USP heard.
- increase awareness of products and services.
- justify pricing.
- create associations and triggers for better-working promotions.
- win consumer loyalty.
To get the most, flex your creativity muscles and leave your IG routine to Inflact. The service goes the extra mile with auto posting and managing DMs to ensure you run the process most efficiently.
Conclusion
Businesses should adjust their policies to the rules of the platform the brand steps into. Overall, effective brand positioning is a fusion of the company background and the unified marketing approaches in-app. The main idea is to follow the strategies typical of business accounts on the platform with a touch of personal identity. So, find a golden middle between being a one-of-a-kind and mainstream.
