With over 5.22 billion social media users worldwide and an endless stream of content, social media platforms generate an overwhelming amount of data daily.
Without proper analysis, this information remains untapped, leaving businesses and users in the dark about their online impact. That’s where social media analytics tools come in handy.
Businesses from any industry can rely on these tools to extract actionable insights from their marketing efforts.
However, with so many social media analytics tools available, how do you know which one can help you track your performance and maximize your ROI?
The answer lies in understanding your business needs and what features to look out for. In this blog post, we’ll explore the top social media analytics tools to help you make an informed decision.
Top 9 Social Media Analytics Tools for Valuable Insights
Here’s a list of the best social media analytics tools that can help you track campaign performance, measure key metrics, and gain actionable insights to drive better results.
1. Social Status
Social Status is one of the most comprehensive social media analytics tools designed for marketers who want detailed reporting on their campaigns. It supports platforms like Facebook, Instagram, TikTok, X, YouTube, and LinkedIn. That’s why it’s ideal for businesses handling multiple social media accounts.
Key Features:
- Competitive benchmarking to analyze your brand’s standing
- Audience engagement and content performance metrics
- Comprehensive performance tracking for posts, pages, and profiles
- Meta ad campaign analytics and reporting, including Reels and Stories
Pricing
- Free plan
- Micro: $9/month
- Starter: $29/month
- Pro: $49/month
- Business: $99/month
- Agency: $199/month
Why Choose This Tool?
Social Status simplifies the reporting process and allows you to benchmark against competitors, giving you a clearer picture of where your efforts stand.
2. Bulk.ly
Bulk.ly is one of the social media analytics tools that simplifies content scheduling while providing valuable analytics for social media campaigns. It’s especially useful for marketers looking to automate content sharing without losing track of performance metrics.
Key Features:
- Bulk uploading and scheduling for efficient content posting
- Integration with popular social media management platforms like Buffer
- Performance analytics for scheduled content
- Ability to recycle evergreen posts
Pricing:
- Pro: $19/month
- Pro Plus: $39/month
- Pro Plus Agency: $149/month
- Without Bulkly: $499+/month
Why Choose This Tool?
If you’re looking for a combination of automation and analytics, Bulk.ly is an excellent choice for scaling your efforts while saving time on scheduling.
3. Hootsuite
Hootsuite is another household name among social media analytics tools. It offers a robust suite of tools to measure the impact of your social media strategies. It integrates with over 20 social media management platforms, providing a holistic view of your online presence.
Key Features:
- Real-time data tracking across all platforms
- Team collaboration for larger marketing teams
- Insights into customer sentiment and trends
- AI caption, hashtag, and content ideas generator
Pricing:
- Professional: $99/month
- Team: $249/month
- Enterprise: Custom pricing
Why Choose This Tool?
Hootsuite provides robust analytics alongside management features, making it an all-in-one solution for social media marketers. It’s ideal for teams managing diverse campaigns across multiple platforms.
4. Sprout Social
Sprout Social is a great option for those looking for all-in-one social media analytics tools that combine social media management and advanced analytics.
This tool offers both pre-designed templates and customizable reporting options that facilitate easy collection and presentation of key metrics. Moreover, Sprout Social’s CRM features enable businesses to track audience interactions.
Key Features:
- Comprehensive and customizable reporting to suit different business needs, including competitors, hashtags, network, and profile performance reports.
- Sentiment analysis for audience insights
- ROI tracking for campaigns
- Data visualization, such as charts and graphs
Pricing:
- Standard: $249/seat/month
- Professional: $399/seat/month
- Advanced: $499/seat/month
- Enterprise: Tailored pricing
Why Choose This Tool?
Sprout Social is a versatile tool that caters to small and large businesses. It offers a user-friendly interface, advanced analytics features, and team collaboration capabilities.
5. Buffer Analyze
As a part of the Buffer suite, Buffer Analyze is one of the powerful social media analytics tools that offer deep insights for performance tracking.
The tool highlights key metrics, such as reach, engagement, and audience growth, enabling you to measure progress against your goals. It also excels in creating clean, professional reports that can be shared with stakeholders.
Key Features:
- Performance insights on campaigns, including the best time to post, post type, and frequency
- Dashboard for monitoring engagement metrics to refine content strategies
- Customizable reporting templates, including white-label reports
- Easy integration with other Buffer products
Pricing:
- Free Forever Plan
- Essentials: $6/month
- Team: $12/month
Why Choose This Tool?
If you’re already using Buffer, Buffer Analyze is an affordable addition to your toolkit, helping you enhance your marketing workflow.
6. Keyhole
If you’re considering real-time social media analytics tools for campaign monitoring, then Keyhole is a great tool to consider. It can help marketers monitor and leverage brand mentions, track campaign performance, and analyze audience behavior in real-time.
Keyhole’s strength lies in its ability to deliver insights instantly, which makes it a good option for time-sensitive campaigns.
Key Features:
- Influencer tracking and campaign ROI measurement
- Real-time tracking of brand mentions and hashtags
- Audience sentiment analysis
- Campaign reporting and insights
Pricing:
Contact the sales team for information.
Why Choose This Tool?
With Keyhole’s real-time monitoring capabilities, you can act quickly on emerging trends and optimize your strategies on the go.
7. Zoho Social
One of the flexible social media analytics tools for growing your social media presence while gaining valuable analytical insights simultaneously is Zoho Social. This tool is a part of the Zoho suite and offers detailed reports on engagement, reach, and growth.
Key Features:
- Detailed engagement and audience analytics
- Scheduled posts and real-time updates
- Integration with Zoho’s other business tools
- Social listening and sentiment analysis
Pricing:
- Free Plan
- Standard: $15/month
- Professional: $35/month
- Premium: $55/month
Why Choose This Tool?
Zoho Social’s affordability, combined with its extensive feature set, makes it an excellent choice for comprehensive analytics solutions without breaking your budget.
8. Iconosquare
Among the social media analytics tools available in today’s market, Iconosquare is a tailored option for in-depth Instagram and Facebook analytics. With its advanced scheduling features, Iconosquare simplifies the process of planning and publishing content.
Key Features:
- Industry-specific benchmarking
- Content scheduling and management tools
- AI-powered idea generator for content planning
- Customizable performance reports
Pricing:
- Single: $59/month
- Team: $99/month
- Custom: Tailored pricing
Why Choose This Tool?
Its user-friendly interface and advanced analytics features make it easy to understand and act on data.
9. Agorapulse
Agorapulse offers a complete suite of social media tools, including analytics, scheduling, and social listening reporting. It includes a unique inbox management system to facilitate direct communication between team members via various channels.
Key Features:
- Comprehensive reporting that details engagement rates
- Unique inbox management system to facilitate team communication
- Advanced listening tools to monitor user conversations
- Multi-account management capabilities
Pricing:
- Standard: $99/month
- Professional: $149/month
- Advanced: $199/month
- Custom: Tailored pricing
Why Choose This Tool?
Agorapulse is an excellent choice for teams because of its collaborative features. Its combination of analytics and sentiment tracking ensures you can adapt strategies to audience needs effectively.
Wrapping Up
As social media continues to evolve, staying ahead would require a commitment to data-driven decision-making.
Investing in the right social media analytics tools can help you understand what resonates with your audience. This knowledge will allow you to create more targeted and effective campaigns.
nandbox App Builder
In today’s digital-first world, using the correct social media analytics tools is critical to developing a successful marketing strategy. These technologies enable firms to track performance, measure engagement, and optimise campaigns for better results. To supplement your social media efforts, the nandbox app builder provides a simple approach to create custom mobile apps that can be integrated into your marketing strategies. With nandbox, you can create feature-rich apps without coding, allowing you to better interact with your audience and even offer app-exclusive content or promotions. You can supercharge your marketing strategy, track outcomes in real time, and remain ahead in the competitive digital landscape by integrating strong analytics tools with a unique nandbox app.
