Every business needs to use both automation and human interaction to stay ahead in a time when attention is valuable. This is where telemarketing, a tried-and-true personal outreach tactic, and Klaviyo, a top email and SMS marketing platform, combine to create a potent combo.
Your lead generation, conversion rates, and client lifetime value can all be greatly increased by using these two tools together. We’ll go over how to use Klaviyo and telemarketing together to grow your business in detail in this guide.
Why Use Telemarketing and Klaviyo Together?
Many marketers view email automation and cold calling as separate universes. But the truth is, Klaviyo builds interest, while telemarketing services seal the deal.
Here’s why the combo works:
- Klaviyo builds rapport with leads through email flows, segmenting, and data-driven personalization.
- Telemarketing builds real-time trust and overcomes objections with a human touch.
Used in tandem, you can:
- Warm up leads with automated flows
- Call at exactly the right time with context
- Close deals faster with personalised follow-ups
Set Up Your Klaviyo Flows to Pre-Qualify Leads
Start with Klaviyo’s automation engine to educate and segment your leads. Here’s how:
1. Welcome to Series Flow
Start a welcome series as soon as a lead chooses to sign up through your website or lead magnet:
- Email 1: A cordial greeting and brand overview
- Email 2: Social evidence and important advantages
- Email 3: A testimonial or case study
- Email 4: A gentle call-booking or information-request CTA
Tip: To segment high-intent leads, use link click monitoring.
2. Lead Scoring with Klaviyo
Set up custom properties to track behaviors like:
- Email opens
- Clicks
- Product page visits
- Cart abandonment
Once a lead hits a certain score (e.g., 50+ points), tag them as hot and ready for telemarketing outreach.
Connect Klaviyo to your calling platform or CRM
Your sales team should be able to call at the precise moment.
- To send high-intent Klaviyo leads into your telemarketing CRM (such as Close, Pipedrive, or even GoHighLevel), use integrations like Zapier or Make (Integromat).
- Include metadata such as email activity, product interest, and most recent involvement when setting up filters to guarantee that only qualifying leads are forwarded.
This guarantees that your callers are aware of the timing and context.
Craft a Telemarketing Script That Builds on Klaviyo Insights
Your sales calls shouldn’t feel cold; they should feel like a continuation of the conversation started via email.
A sample script outline is provided here:
It’s [Your Name] from [Company] here. Hello [First Name]. I saw that you recently downloaded [lead magnet] and looked into our [product/service]. I was just curious if you required assistance locating the correct answer or if you had any questions.
This method:
- Customised using Klaviyo data
- Allows for a value-based conversation
- Stays away from the aggressive “sales pitch” tone
Use Telemarketing Insights to Improve Klaviyo Emails
The feedback loop is reciprocal. Every telemarketing discussion provides you with insightful information:
- What concerns do people have?
- What offerings are compelling
- Which pain points are most prevalent?
Include this in the copy of your Klaviyo email. For instance:
- Based on actual objections, provide FAQs in emails.
- Display client quotes that correspond with lead issues.
- A/B test fresh perspectives that emerged throughout discussions
The outcome? more intelligent emails that eventually convert more effectively.
Combine Email + SMS for Maximum Outreach
Don’t just send emails. Utilize Klaviyo SMS to:
- Verify scheduled phone calls
- Make last-minute reminders
- Provide follow-ups with links or offers after the call
Example text message: “Hello [Name], fantastic speech today! The case study we discussed may be found at this link: [link]—Contact me with any inquiries! – [Company], [Rep Name]
It’s quick, intimate, and converts incredibly well when used following a genuine interaction.
Use Klaviyo for Long-Term Nurturing
It’s acceptable if not every lead converts on the initial call. Use Klaviyo to keep them in your ecosystem with:
- Monthly newsletters
- Promo offers
- Re-engagement sequences
- Cart abandonment emails with urgency
These sequences will re-warm cold leads and give your telemarketing team new opportunities for follow-up.
Automate Appointment Booking
If you want to scale fast, reduce back-and-forth by using Klaviyo’s email buttons or SMS links to prompt calendar bookings (via Calendly or GoHighLevel scheduler).
Example:
“Want to chat 1:1 with an expert? Pick a time that works for you here: [Booking Link]”
This lets prospects self-select their time, making telemarketing more efficient and less intrusive, according to Thefunnelsguys.
A Digital Marketing Agency
Let’s say you run an agency that helps e-commerce brands scale.
Your Klaviyo Workflow:
- Conduct a free audit to lead opt-in
- The welcome sequence was automatically sent.
- A task in your CRM is triggered by a high-intent score based on email engagement and audit form responses.
- Within a day, your sales representative calls
- Following the call, case studies and a booking link are included in a follow-up email and SMS.
- Should they fail to convert? Testimonials and instructional materials are incorporated into a nurturing flow, which promotes qualified dialogues, fosters trust, and raises closure rates.
Klaviyo and Telemarketing: To Sum Up
Marketing isn’t merely going to be automated in the future. It’s customization. The timing is right. It’s compassion. You can create a lead-generation engine that fosters trust and increases conversions by combining the human touch of telemarketing with Klaviyo’s data-driven automation. Give up using calls and emails as different tools. Bring them together. Sync the technology, give your sales force more authority, and observe how your company expands.
Klaviyo and Telemarketing: nandbox App Builder
If you want to build a native mobile app without coding that can boost your content strategy, then the nandbox AI-powered native app builder is the best choice! It allows you to build full-featured iOS and Android apps that are both secure and scalable without writing a single line of code. Start your free trial now!
